DIS Updates
Branding Singapore
Ngee Ann Polytechnic Rebrand: Child's Play
As Ngee Ann Polytechnic celebrates its 60th anniversary this year, it unveiled a new brand identity consisting of a simplified logomark and logotype. Described as bold and dynamic, the new...
Trust Bank: Paint the City Blue
Trust Bank has a lot to celebrate on its first birthday this week. A partnership between Standard Chartered Bank and FairPrice Group, the virtual bank has over 600,000 customers who...
2023 Presidential Election Symbols and Branding
It has been more than a decade since we had a contested presidential election, and campaigns are in full swing. All three qualified candidates are running very different visual strategies...
NDP 2023: Ready for Lift-off
Finally, Singapore can enjoy a full scale NDP after three years of compromises. This year’s NDP will be held at the Padang, as the Float @ Marina Bay is currently...
OCBC Rebrand: Steering the Course
OCBC has undergone a brand refresh as the bank looks to conquer the ASEAN-Greater China market with a unified look. The project was led by creative agency GOVT, the bank’s...
University of the Arts Singapore: An Eye-cy Reception
When it was first announced in 2021 that LASALLE and NAFA would be joining hands to create University of the Arts Singapore (UAS), our first university dedicated to the arts,...
NDP 2021: A Spirited Roar of Creativity
More than a year after COVID-19 arrived at our shores, Singapore is still learning how to cope with the disease - in July, a surge in community cases forced a...
Zhong Yuan Festival Branding: The Ghosts Must Be Tech-Savvy
The annual Hungry Ghost (also known as Zhong Yuan) Festival is a month-long spectacle of sights and sounds, but in light of social distancing regulations this year, many activities have...
NDP 2020: United We Stand
2020 continues to be a year of firsts as we celebrate our nation’s 55th birthday without a traditional National Day Parade (NDP). This year, we do not get an opportunity...
Progress Singapore Party: Forget Me Not
GE2020 saw the Progress Singapore Party (PSP) fielding the most candidates as an opposition party, but its closest fight came just 2% shy of beating the incumbent People’s Action Party...
Singapore Heritage Festival 2020: A Festival for the Future
The Singapore Heritage Festival (SHF) is one of the key events organised by the National Heritage Board annually. This year’s digital edition is a first in its 17 year history,...
Tekka Online Market: Futuristic Nostalgia
Uncertain times bring about business opportunities for those who dare to seize them. Due to the coronavirus, many traditional shops are going online to remain accessible to customers. Tekka Online...
Creative Weekly
Creative Weekly: How Food Brands Celebrated National Day 2023
Makan (eating) is Singapore’s favourite pastime other than….well, complaining. To celebrate Singapore’s 58th birthday, here is a look at what some food brands posted on August 9th, from the impressive...
Creative Weekly: When Political Scandals Inspire Art
Politics in Singapore is usually a boring affair but when it rains, it pours. Never have there been so many Members of Parliament (MPs) resigning within just two days, from...
Creative Weekly: Pablo’s Kitchen’s Branding Controversy, Singapore Airline's Concorde and the Viral SBS Bus Seat-Chair
In this creative weekly, we take a look at Pablo’s Kitchen’s branding controversy, Singapore Airline’s Concorde days and the viral SBS seat-chair.
Creative Weekly: Connect@Changi's Atas Interior, The Triumphant Arrival of Disney+, A New Budget Identity
In this creative weekly, we explore the no-quarantine business travel exchange Connect@Changi, Disney+’s extravagant launch here and the Budget’s new look.
Creative Weekly: August BTO Projects, Game-changing Spirit Storage, Art Inspired by Local Stories
In this creative weekly, we cover HDB’s August BTO launch, an eco-friendly way to store spirits and an arts campaign inspired by Singapore literature.
Creative Weekly: NS 'Square', Gallery and Co folds, Graphic Design Archive, An Evolution of Interracial Love
National Day news was a welcome distraction from the overdose of coronavirus coverage. For the first time, we have a creative weekly with only one coronavirus story!
Creative Weekly: SDA Posters, Chee's Campaign Tees, Independent Horse
Time to vote! This GE has been far from civil, but hopefully this creative weekly would help you take your mind off politics for a while and appreciate the creativity...
Creative Weekly: Animal Crossing Rallies, Red Dot United's Logo, SingFirst's Dissolution, Ivan Lim's Consolation Prize
Former UK Prime Minister Harold Wilson famously said “a week is a long time in politics”. The stories in this creative weekly are barely 2 weeks old but seem like...
Creative Weekly: Non-Essential Artists, Plastic Shields, Somerset Carpark Redevelopment
Note: Coronavirus stories still dominate the news cycle, which leaves little room for design-related ones. Until the situation returns to normal (or the ‘new normal’), Creative Weekly would be published...
Creative Weekly: Stickers, Dormitories and Mosquitoes
Welcome to Creative Weekly, a series which puts a design spin on recent local news stories. While news media delivers the hard news, this series explores different creative perspectives behind...
Campaigns
Google Pay Huat Pals Campaign: My Huat Pals are Here
While local banks seem to have trouble encouraging Singaporeans to use e-angbaos this Lunar New Year, Google Pay users are exchanging money with friends and even acquaintances as part of...
SG Hawkerfest Campaign: Food is Art
The campaign to celebrate Singapore’s successful inscription of hawker culture in UNESCO’s Intangible Cultural Heritage List combines two things all Singaporeans love: free stuff and food.
High Campaign: Hell Disguised as Heaven
Remember how anti-drug campaigns were conducted in school? After a sharing session during assembly, you would receive a stationery set branded with slogans such as “Drugs Destroy, Destroy Drugs”. For...
Opinion
Opinion: Crisis Communications During the DBS Service Outage also Fumbled
DBS services were majorly disrupted for a third time this year on Saturday (14 October). This time, the 12-hour outage even affected ATMs in addition to its digital services, forcing...
Opinion: Art is not seen as a real job in Singapore. Don't pretend like it is.
Every day, we get a new response to the controversial infographic published on The Straits Times (14 June 2020). First, a survey respondent posted his explanation on Facebook. Today, it...
Art
Qixi Fest 2023: Forgotten No More
As Singapore underwent rapid industrialisation, some cultural elements became lost to time. Finding these past relics helps to humanise and better understand our forefathers’ lived experiences. Qixi Festival (七夕节), which...
STPI Open House 2021: A Printing Odyssey
Creative workshop and gallery STPI is holding its annual open house this week. Titled Font Memories, visitors can take part in over 10 activities of different printing techniques guided by...
Beautify SafeEntry Posters with Project #QRArt
Scanning QR codes have become part and parcel of daily life. Even as restrictions ease, visitors to public places are still expected to check in and out via the SafeEntry...
Event
Aquasia and Geylang Crunk Review: A Flex of Asian Creativity
The threat of rising sea levels is real, but instead of presenting a gloomy future which is the prevailing media narrative, AR and VR studio MeshMinds imagines how cities might...
Qixi Fest 2023: Forgotten No More
As Singapore underwent rapid industrialisation, some cultural elements became lost to time. Finding these past relics helps to humanise and better understand our forefathers’ lived experiences. Qixi Festival (七夕节), which...
DBS Singapore Festival in Taiwan: Pandemic Passion Made Possible
After a year devoid of recreational travel, Singapore is stepping up its efforts in reminding other nations that it exists as a tourist destination. The DBS Singapore Festival in Taipei...
STPI Open House 2021: A Printing Odyssey
Creative workshop and gallery STPI is holding its annual open house this week. Titled Font Memories, visitors can take part in over 10 activities of different printing techniques guided by...
Zhong Yuan Festival Branding: The Ghosts Must Be Tech-Savvy
The annual Hungry Ghost (also known as Zhong Yuan) Festival is a month-long spectacle of sights and sounds, but in light of social distancing regulations this year, many activities have...
Singapore Heritage Festival 2020: A Festival for the Future
The Singapore Heritage Festival (SHF) is one of the key events organised by the National Heritage Board annually. This year’s digital edition is a first in its 17 year history,...
Politics
2023 Presidential Election Symbols and Branding
It has been more than a decade since we had a contested presidential election, and campaigns are in full swing. All three qualified candidates are running very different visual strategies...
Progress Singapore Party: Forget Me Not
GE2020 saw the Progress Singapore Party (PSP) fielding the most candidates as an opposition party, but its closest fight came just 2% shy of beating the incumbent People’s Action Party...
Creative Weekly: SDA Posters, Chee's Campaign Tees, Independent Horse
Time to vote! This GE has been far from civil, but hopefully this creative weekly would help you take your mind off politics for a while and appreciate the creativity...
General Election 2020: Game of Masks
This pandemic election has given parties a new accessory to brand - masks. Sure, most politicians would prefer to wear a smile, but politics has always been about adaptability and...
Creative Weekly: Animal Crossing Rallies, Red Dot United's Logo, SingFirst's Dissolution, Ivan Lim's Consolation Prize
Former UK Prime Minister Harold Wilson famously said “a week is a long time in politics”. The stories in this creative weekly are barely 2 weeks old but seem like...
Deep Dives
Serifs vs Sans-serifs: NDP Logos sorted by Typography
The tradition of having a logo represent a National Day Parade (NDP) first began in 1998. Each logo has a complementary identity system which helps to brand parade paraphernalia and...
Are all NDP logos Red and White? NDP Logos sorted by Colour Schemes
The tradition of having a logo represent a National Day Parade (NDP) first began in 1998. Each logo has a complementary identity system which helps to brand parade paraphernalia and...
How many NDP Logos feature a heart? NDP Logos sorted by Graphical Elements
The tradition of having a logo represent a National Day Parade (NDP) first began in 1998. Each logo has a complementary identity system which helps to brand parade paraphernalia and...
NDP
NDP 2023: Ready for Lift-off
Finally, Singapore can enjoy a full scale NDP after three years of compromises. This year’s NDP will be held at the Padang, as the Float @ Marina Bay is currently...
NDP 2021: A Spirited Roar of Creativity
More than a year after COVID-19 arrived at our shores, Singapore is still learning how to cope with the disease - in July, a surge in community cases forced a...
NDP 2020: United We Stand
2020 continues to be a year of firsts as we celebrate our nation’s 55th birthday without a traditional National Day Parade (NDP). This year, we do not get an opportunity...
Serifs vs Sans-serifs: NDP Logos sorted by Typography
The tradition of having a logo represent a National Day Parade (NDP) first began in 1998. Each logo has a complementary identity system which helps to brand parade paraphernalia and...
Are all NDP logos Red and White? NDP Logos sorted by Colour Schemes
The tradition of having a logo represent a National Day Parade (NDP) first began in 1998. Each logo has a complementary identity system which helps to brand parade paraphernalia and...
How many NDP Logos feature a heart? NDP Logos sorted by Graphical Elements
The tradition of having a logo represent a National Day Parade (NDP) first began in 1998. Each logo has a complementary identity system which helps to brand parade paraphernalia and...
Best Of
Best of LNY 2021 Creativity
Welcome to the Year of the Ox! This Lunar New Year celebration was noticeably quieter, due to the gathering cap of eight persons and rules that banned shouting during lohei...
Food
April Fool's 2021: What's Real and what isn't?
After brands unanimously cancelled their 2020 April Fool’s celebrations amid worldwide coronavirus lockdowns, the tradition of fake “coming soon” announcements came back in full force this year.
Tourism
Merli and Friends: Squad Up
Since Merli’s introduction in 2018 alongside Singapore’s tourism identity refresh, its presence has been rather muted in Singapore. Perhaps Merli was more prominently featured in overseas collaterals while “passion tribe”...
DBS Singapore Festival in Taiwan: Pandemic Passion Made Possible
After a year devoid of recreational travel, Singapore is stepping up its efforts in reminding other nations that it exists as a tourist destination. The DBS Singapore Festival in Taipei...
Mascots
Merli and Friends: Squad Up
Since Merli’s introduction in 2018 alongside Singapore’s tourism identity refresh, its presence has been rather muted in Singapore. Perhaps Merli was more prominently featured in overseas collaterals while “passion tribe”...
Education
Ngee Ann Polytechnic Rebrand: Child's Play
As Ngee Ann Polytechnic celebrates its 60th anniversary this year, it unveiled a new brand identity consisting of a simplified logomark and logotype. Described as bold and dynamic, the new...
University of the Arts Singapore: An Eye-cy Reception
When it was first announced in 2021 that LASALLE and NAFA would be joining hands to create University of the Arts Singapore (UAS), our first university dedicated to the arts,...
Rebrand
Ngee Ann Polytechnic Rebrand: Child's Play
As Ngee Ann Polytechnic celebrates its 60th anniversary this year, it unveiled a new brand identity consisting of a simplified logomark and logotype. Described as bold and dynamic, the new...
OCBC Rebrand: Steering the Course
OCBC has undergone a brand refresh as the bank looks to conquer the ASEAN-Greater China market with a unified look. The project was led by creative agency GOVT, the bank’s...
Finance
Opinion: Crisis Communications During the DBS Service Outage also Fumbled
DBS services were majorly disrupted for a third time this year on Saturday (14 October). This time, the 12-hour outage even affected ATMs in addition to its digital services, forcing...
Trust Bank: Paint the City Blue
Trust Bank has a lot to celebrate on its first birthday this week. A partnership between Standard Chartered Bank and FairPrice Group, the virtual bank has over 600,000 customers who...
OCBC Rebrand: Steering the Course
OCBC has undergone a brand refresh as the bank looks to conquer the ASEAN-Greater China market with a unified look. The project was led by creative agency GOVT, the bank’s...
Heritage
Qixi Fest 2023: Forgotten No More
As Singapore underwent rapid industrialisation, some cultural elements became lost to time. Finding these past relics helps to humanise and better understand our forefathers’ lived experiences. Qixi Festival (七夕节), which...
Review
Aquasia and Geylang Crunk Review: A Flex of Asian Creativity
The threat of rising sea levels is real, but instead of presenting a gloomy future which is the prevailing media narrative, AR and VR studio MeshMinds imagines how cities might...