Best of LNY 2021 Creativity
Welcome to the Year of the Ox! This Lunar New Year celebration was noticeably quieter, due to the gathering cap of eight persons and rules that banned shouting during lohei...
Creative Weekly: Connect@Changi's Atas Interior, The Triumphant Arrival of Disney+, A New Budget Identity
In this creative weekly, we explore the no-quarantine business travel exchange Connect@Changi, Disney+’s extravagant launch here and the Budget’s new look.
Google Pay Huat Pals Campaign: My Huat Pals are Here
While local banks seem to have trouble encouraging Singaporeans to use e-angbaos this Lunar New Year, Google Pay users are exchanging money with friends and even acquaintances as part of...
SG Hawkerfest Campaign: Food is Art
The campaign to celebrate Singapore’s successful inscription of hawker culture in UNESCO’s Intangible Cultural Heritage List combines two things all Singaporeans love: free stuff and food.
Zhong Yuan Festival Branding: The Ghosts Must Be Tech-Savvy
The annual Hungry Ghost (also known as Zhong Yuan) Festival is a month-long spectacle of sights and sounds, but in light of social distancing regulations this year, many activities have...
Creative Weekly: August BTO Projects, Game-changing Spirit Storage, Art Inspired by Local Stories
In this creative weekly, we cover HDB’s August BTO launch, an eco-friendly way to store spirits and an arts campaign inspired by Singapore literature.